Branding: Branding Your Business

In part 1 of Branding I talked about branding in general; what is it and what it can do for you. In this part I'll explain ways of branding your business that you can do or hire someone to do for you.

There are some easy (and fairly inexpensive ways) to brand your business such as the following:

• Hire someone such as Event Elements & Business Solutions to bring your image and message to a brand (develop all collateral and image materials such as letterhead, logos, taglines, mission statement, post cards, 
• brochures, newsletters, business cards, flyers, etc)
•  Develop a mission statement that shows the value you provide to your clients
• Regularly update your blog, FB, Twitter, etc
• Create and issue an online or direct mail newsletter
• Participate & sponsor local charity events (get your name in the program)
• Add informational website content a minimum of 4 times a month
• Develop a calendar of local events that fit with your business industry so you are visible to potential clients
• Post your event calendar on you website
• Write a media release before each event
• Regularly write and pitch feature story ideas to the media

These are just some ideas to consider when looking to brand or re-brand your business and of course there are tons of other ideas to consider.

Event Elements & Business Solutions is able to help with your branding or re-branding. We will discuss your needs and wants for the business and based on what you are looking for we will be able to offer a Branding Package customized with our ideas and suggestions. We will then work with you to further customize designed materials.

Contact us for more information or for pricing and package information.